![]() ( Click fraud, however, is a separate form of online misrepresentation which uses a more extreme disconnect between what is being presented in the frontside of the link versus what is on the click-through side of the link, also encompassing malicious code.) The term clickbait does not encompass all cases where the user arrives at a destination that is not anticipated from the link that is clicked.Ī defining characteristic of clickbait is misrepresentation in the enticement presented to the user to manipulate them to click onto a link. In extreme degree, like bait-and-switch, clickbait is a form of fraud. ![]() ![]() īefore the Internet, a marketing practice known as bait-and-switch used similar dishonest methods to hook customers. The "-bait" suffix makes an analogy with fishing, where a hook is disguised by an enticement ( bait), presenting the impression to the fish that it is a desirable thing to swallow. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. A " teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity without clicking through to the linked content. Fictional examples of " chumbox" style adverts, employing common clickbait tactics of using an information gap to encourage reader curiosity, and promising easy-to-read numbered listsĬlickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. ![]()
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